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Coming in hot off our Grilled Campaign, we wanted to keep the momentum going by continuing to promote the Tricolor Meal and riding that Gold Cup madness. So BK decided to pay respect to some true heroes. THE GRILLERS.
Grillers have always been the unsung heroes of the cookout, sacrificing their time to feed family and friends. They miss the game, the laughs, and the good times, all to perfect the grill.
This Father’s Day, we’re giving them the break they deserve.
Introducing Grillers Day Off, a kit made for the special griller. It’s the perfect gift to finally sit back, watch El Tricolor, and enjoy flame-grilled beef without lifting a finger.
This time, the feast comes to them.
SOCIAL LAUNCH TEASER
WHAT'S INSIDE THE KIT?
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ENGLISH/SPANISH
DEAR GRILLERS LETTER
MINI-SCARF
ROBE
GIFT CARD
SLIPPERS
RED AND YELLOW CARDS
TO BE USED ON THOSE WHO DON'T RESPECT YOUR DAY OFF
HAND CREAM
INFLUENCER CONTENT
ROSTER
PRESS CONFERENCE
CAPTION POST
#BKPartner Dad's deserve a day off. Am I right?
The best way for Dad to relax from the grill, watch the match, and enjoy the new Tricolor Meal from @burgerking 🍔🔥 #HappyFathersDay #GrillersDayOff #TricolorMeal
GRILLER IN HER LIFE
CAPTION POST
#BKPartner We surprised my friend with this Grillers Day Off Kit from @burgerking 🔥 He finally got a break from the grill AND a Tricolor Meal to enjoy the game. 🍔⚽ #GrillersDayOff #TricolorMeal
A DAY OFF
CAPTION POST
#BKPartner Thanks @burgerking, for the day off from the grill. Now it’s time to enjoy the match with the new Tricolor Meal. Order it on the BK App. 🍔🔥 #GrillersDayOff #TricolorMeal
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