WE WANTED TO GET MNT FANS WHO ARE ROOTING FOR THEIR TEAM DURING THE GOLD CUP FROM DEFAULTING TO THE SAME AUTOPILOT CRAVINGS TO CHOOSING THE TRICOLOR MEAL AS A SIGN OF SUPPORT BY MAKING THE TRICOLOR MEAL AT BK THE ULTIMATE EXPRESSION OF MNT FANDOM.

SO WE CAME UP WITH GRILLED. THIS CAMPAIGN IS BUILT ON A SIMPLE TRUTH. MNT FANS LOVE WATCHING TRICOLOR GAMES WITH A GOOD CARNE ASADA. WE USED THAT TO OUR ADVANTAGE BY HIGHLIGHTING THAT OUR MEAL IS FLAME-GRILLED, JUST THE WAY THEY LIKE IT.