We were tasked with developing a series of contextual :15 product spots designed to live naturally within the worlds of Movies, Sports, and Reality TV.
The work maps Dr Pepper’s lineup to distinct audience mindsets, from Carefree Indulgers enjoying the bold, classic taste of the OG Dr Pepper, to Flavor Explorers drawn to the range of varieties, to No Cal Ritualists who prioritize Diet and Zero Sugar options.
Each spot matches the tone of what you’re watching, so it feels like it belongs in the moment.
ENJOY.
CAREFREE INDULGERS
MOVIES
SPORTS
REALITY TV
FLAVOR EXPLORERS
MOVIES
SPORTS
REALITY TV
NO CAL RITUALISTS (DIET/ZERO SUGAR)
MOVIES
SPORTS
REALITY TV
THE TEAM
CREATIVE DIRECTORS: CURTIS PETRAGLIA / ANDREW KONG
ART DIRECTOR: SEAN MCSHERRY
COPYWRITER: ME
ACCOUNT: ELLA MALVINO / JENNY SIMLER
STRATEGY: LANIER POZZI / JARED OHGREN
PRODUCER: DYLAN MARZKE