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THE ASK
Toyota wanted to be part of Univision LA's 60th Anniversary celebration.
HOW THE IDEA WAS BORN
Univision LA was reminiscing on its early days. We thought, "No one forgets those first special moments."
Your first love, your first job, your baby's first steps, YOUR FIRST TOYOTA.
:30 TV/Social/Digital
CREDITS
Client - SoCal Toyota
Agency - Univision LA
Creative Director - Esther Mendoza-Brown
Concept/Copy - Frank Zapata
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TOYOTA WINS GOLD
Toyota wanted to promote the Tundra and Camry.
Since they were a local sponsor of the Gold Cup, we figured we could integrate their branding message into the summer soccer event.
And Sports anchor Felipe Valenzuela was the man for the job!
:30 TV/Social/Digital
:30 TV/Social/Digital
CREDITS
Client - SoCal Toyota
Agency - Univision LA
Creative Director - Salvador Garcia
Copy - Frank Zapata
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